Can Color Subliminally Effect Our Mood and Behavior?


chakra2.jpg

There is a long history of assumed association between color and feeling. Color can have a profound affect on how we feel mentally and physically. Color has been said to " produce a variety of sensory, perceptual, cognitive, and affective effects" (Middlestadt, 1990). Every color creates a different feeling and can bring on a different mood or healing process.

"The psychology of color is revealed in daily life, because different hues and shades have direct subconscious effects on moods, energy levels, and emotions" (Pawlik-Kienlen, 2008).



Below is a list of the psychological effects of colors on our subconscious.

Red:
This color is associated with heat, passion, love and danger as well as subconsciously symbolizing dominance. It creates a sense of energy and excitement. By exposing the body to red lighting, you can increase breathing rate, heart rate, and nervous system functioning. This color can also stimulate appetite and is often used in restaurants. To increase productivity and attention to details, use red in your workspace (Ann, 2009; Pawlik-Kienlen, 2008).

Blue:
The color blue is associated with sadness, calmness, cleanliness and wisdom and peace. Blue is thought to suppress your appetite because it is not a natural color of foods. This color will bring on the opposite effects of red by decreasing breathing rate, heart rate, lowering blood pressure and temperature. To increase creativity, introduce some blue into your workspace (Ann, 2009; Pawlik-Kienlen, 2008).

Green:
Green is associated with nature, good health, money, and good luck. It connects mankind and the environment and has a stabilizing effect on man as a whole. It is also considered fresh and cool and promotes clarity growth, reduces inflammation and relieves stress. To increase your reading ability try introducing some green into your workspace (Ann, 2009; Pawlik-Kienlen, 2008).

Orange:
This color is associated with enthusiasm and warmth. It can also be associated with danger, arrogance and over-emotion. range is used o draw attention to something (Ann, 2009; Pawlik-Kienlen, 2008).

Below is a chart summarizing the different colors and where you are likely to find them.


GROUP
COLOR
HOW IT MAKES YOU FEEL
WHY IT INFLUENCES YOU
WHERE YOU ARE LIKELY TO SEE IT
warm (exciting)
Red
Energetic, hungry
It activates your pituitary gland and increases your heart rate
Logos and calls to action
Orange
Enthusiastic, cheerful
It is a combination of aggressive red and cheerful yellow
Calls to action (subscribe, buy, etc)
cool (calming)
Blue
Secure and trustworthy
It is associated with sky (therefore universally liked)
Money and business related websites (banks, loans, etc)
Green
Stable, wealthy (deep green)
It is the easiest color for the eyes
Testimonials, founder’s story, etc. Finance related websites (e.g. Forex related)
Calm (light green)
It is associated with spring and nature
Entertainment and leisure related websites
(Seosmarty, 2009)

How do colors influence your shopping habits?
COLOR
WHO RESPONDS BEST
Red
Impulse shoppers
Orange
Black
Blue
Budget shoppers
Pink
Sky blue
Traditionalists
Rose
(Seosmarty, 2009)